10 SEO Tips You Need To Apply Today
If you are a start-up or an established firm, you certainly need to work on improving your digital presence. The same can be achieved with the help of search engine optimization as it plays a prominent role in digital marketing.
Till a decade back, getting your website into the top 10 searches of Google involved keyword research, creating backlinks and maintaining a clear structure of your website. Though the SEO procedures followed today still sound the time, there are a number of brand new factors one need to apply to achieve success with an SEO campaign.
While there are hundreds of tips one can implement to improve their search visibility, let us have a look at the top 10 that are a must try.
1. Optimise your website for RankBrain
In simpler terms, RankBrain is the machine-learning AI system of Google. To rank well in Google search, it is important to optimise the content for RankBrain. One of the best ways to do the same is by creating content that can answer unique queries that are quite relevant to the persona of your audience. You can hire a company that can provide the best content writing and marketing services to create the required content.
2. The “near me” queries
A number of users now days search for businesses or services located “near” by. By optimizing the website for the “near me” queries, you can for sure improve the traffic to your website. As most of these searches are done using a mobile, one needs to provide a great mobile user experience to the visitors.
3. The local presence
There is no benefit in optimizing the queries of “near me” when you have not worked on your local SEO. Show your target audience where you are locally present and this can be done by optimizing Google My Business page. Make sure the below mentioned features are taken care of.
- Details of your business.
- Choosing the right categories.
- Mention of the opening times.
- HD images.
- Phone number and the address.
One can even hire the best SEO company in Bangalore to take care of the same.
4. Natural language and voice search
Not every business understands the importance of voice search. It is said to be 4 times faster when compared to typing and can fetch faster results. Google, as a search engine has seen a lot of changes in the past few years so that superlatives are better understood. Businesses need to create content that answers direct questions that more natural in language. A content writing and marketing services company can create such content for your business.
5. Answer questions
Businesses can find out the kind of questions the website can provide answers to and create related content that does the same. Until earlier days Wikipedia was the only website with answer boxes, there are many websites like Quora that can be used to post answers to various questions asked.
6. Do not hesitate to pay
There are many things that haven’t changed from the time SEO has first started. This holds true for PPC ads as well.
7. Time to implement AMP
If you are looking to drive instant traffic to your website, you can try getting your website on Google news. Though it does not help get evergreen appeal, a good quality news post and bring your site into the limelight. This is when the content writing and marketing services come in handy.
8. Get mobile optimized
You as a business owner might have already nailed this. Though this was not considered as a ranking signal back in those days, it is now. Once your mobile site is ready, make sure you test it for usability.
9. Increase the speed of your website
Well, this certainly goes without saying! The speed of a website is a ranking factor in itself and there are a number of ways you can do it.
10. Twitter presence
Though this might be the last tip on the list, this should not be the last to be optimized. Not everyone is aware of the deal that took place between Twitter and Google which now means that the tweets are indexed on the SERPs. So, when a visitor searches for a brand or a person, Google shows the live timeline of their tweets.
So, implement the above-mentioned tips and let us know how fruitful it was!