David WorkmanDispelling a Major Myth About Video Content: The “Perfect” LengthWe’ve all heard it: today’s average attention span is shorter than ever before. And we believe it unquestioningly. All the content…Dec 1, 2018Dec 1, 2018
David WorkmanThe Role of Design in Content MarketingContent marketing is all about communication: getting our message across to followers and customers. But how do we do that effectively? Ah…Apr 26, 2017Apr 26, 2017
David WorkmanWhat’s Backlinking? And Why Should You Care?Here’s a statement today’s youth will understand: SEO is the bomb!Aug 30, 2016Aug 30, 2016
David WorkmanWhy Journalists Make Lousy Content MarketersConventional wisdom in the content marketing world says that if you want the best writers, hire journalists.Jun 21, 2016Jun 21, 2016
David WorkmanWhat’s a Run-On Sentence? It’s Not What You Think It Is.Apparently this is a Great Mystery of Grammar, as so many people get it wrong. I had a client a while back who complained about my run-on…May 3, 2016May 3, 2016