What is the best alternative to Buffer for scheduling social media posts?
Buffer has long been one of the easiest ways to schedule and spread out your posts on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google Plus.
However, Buffer lacks some core features like recurring posts, and gets pretty expensive ($99 per month) as soon as you go over 100 scheduled posts, or need more than 1 team member connected to the same account.
If you are looking for a more affordable way to manage your social media accounts, OneUp is one of the best social media tools on the market. We’ll take a look at the similarities and differences between OneUp and Buffer:
Recurring Posts — Post Recycling — Post Repeating
OneUp — With OneUp, you can easily schedule evergreen social media posts to be recycled for a specific number of times, at set intervals = More engagement, more traffic, more business.
For example, if I want to share my latest blog post once a month for the next 4 months, I can do that in about 10 seconds.
Buffer — While it is a great tool for spreading out your posts, Buffer does NOT allow you to recycle your content. If you wanted to repeat the same Facebook post, for example, you would have to manually re-queue it every time you wanted to share it again.
Social Networks
OneUp — Works with Facebook, Twitter, Pinterest, LinkedIn, and G+ on all tiers.
Buffer — Works with Facebook, Twitter, Pinterest, LinkedIn, and G+. However, Pinterest is only included in the $15/mo and higher tiers. For Instagram posts, Buffer allows you to schedule a post, but will send you a push notification at that scheduled time to post it manually.
Price
OneUp — Starts at $9.99/month
Buffer — Paid tiers start at $15/month. Buffer does provide a free tier (without Pinterest access), but limits to only 10 posts in your queue at a time. This might be a good fit for someone who seldom uses social media. However, only being able to schedule 10 posts in advance kind of defeats the purpose of scheduling at all for people who are a little more serious.
Scheduling content
OneUp — If you want a simple way to schedule social media posts, OneUp is for you. You can select the how many times you would like your evergreen posts to be recycled, and at what intervals, all with just a couple clicks. Of course, you can always schedule something to post only once if it is not evergreen.
Buffer — Buffer makes it very easy to spread out your content. However, they don’t allow for posts to be automatically recycled.
Categories
OneUp — Allows you to create and schedule posts by categories
Buffer — Does not allow you to create categories
Drag-and-drop content calendar
OneUp — Allows you to see all your posts, filter by category, edit, and drag-and-drop via the calendar view.
Buffer — Does not have a drag-and-drop calendar.
Summary
For those who never post evergreen content, Buffer might be the right tool. They offer a useful product and a simple interface for spacing out social media posts.
For smaller businesses, podcasters, bloggers, YouTubers, and social media marketers, OneUp provides an affordable solution for scheduling and automatically resharing your evergreen content — as well as world class customer support.
Here is a chart to help you decide what tool is best for you:
Not sure what evergreen content is?
When content is described as “evergreen”, it means that content does not have a shelf life — it will still be interesting and relevant in a few weeks, months, and even years.
Most blogs, podcasts, and YouTube videos would be considered evergreen content, and many pictures, videos, memes, and GIFs that are posted on social media would probably be considered evergreen as well.
For examples on what is and isn’t evergreen content, check out this blog post:
