Between the audience and the storyteller there is trust, which is the foundation of any good relationship.
“There are only two ways to tell your story.”
Steve Bryant
4.8K21

This is why I love hiring specific writers for each project instead of using one in-house writer.

Having access to the experience and trust of someone that has been living and breathing in a niche for years is priceless.

Without a nice piggyback from writers and influencers in each niche it can take months to get exceptional engagement and alignment from an audience.

Thanks for the great article Steve

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