Starbucks Won’t Exist in 5 Years

Davy Jones
9 min readFeb 11, 2024

Starbucks seems unstoppable.

Everywhere you go, there’s a Starbucks.

No matter the country, city, or area, Starbucks is literally become the fuel of our economy, giving everyone their pick me up buzz to focus on mundane tasks.

It almost seems impossible for the company to decline, and on the surface, you’d be correct for thinking so, as there doesn’t seem to be any big visible sign that Starbucks has anything to worry about until now.

Welcome to Cosmax McDonald’s secret plan to kill Starbucks once and for all.

You see, Cosmax isn’t your typical McDonald’s.

It’s McDonald’s answer to the booming beverage market, a sector currently dominated by giants like Starbucks.

But then what sets Cosmax apart?

Well, it seems to be their focus on generation Z, with their extra high caffeinated, dazzling array of drinks from pre-workout drinks to churro flavored frappes, along with their Instagrammable esthetics designed for a younger and younger customer base.

Addicting generation Z to more poison.

I don’t know if I can get through the whole day without it, and this is coming at a time where more and more people are finding Starbucks to be far too pricey for the product…

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