D.A. Wallach
Recording Artist, Investor, Artist in Residence @ Spotify. da@dawallach.com.
Choosing Headphones
Beats headphones have driven a revolution in the consumer headphone market, increasing the average consumer’s level of consideration over…Beats headphones have driven a revolution in the consumer headphone market, increasing the average consumer’s level of consideration over headphones and the associated prices to be paid for them. Jimmy Iovine had a great, although somewhat predatory, insight: that if he positioned headphones as a fashion accessory, people would pay fashion prices for them. The real product, in other words, wouldn’t be the headphones themselves, but their aesthetic and social currency.D.A. Wallach4 min read