What I didn’t learn about UI/UX design while working on an app project for an insurance company.

Last 3 months I spent working on an app project for an insurance company. I was a rookie in the team, who volunteered for it, because I wanted to learn more about UI/UX design process.

First 2 weeks of work were interesting, creative and satisfying. I was working on interface design with my headphones on, blasting tropical house mix. Life was cool, days were sunny and everybody in the team was impressed with the new app “look”. I was ready for more. I was expecting we are going to move to design testing or at least brainstorm how to further improve user experience.

I was wrong. We had plenty of meetings, but we were debating colours and positions of the buttons without even testing it on prospective users. It was terrible and demotivating. I felt that we could have done so much more to make the app better. But we didn’t.

So, as a future reminder I created list of things I didn’t learn during my gig for an insurance company:

1. Good interaction user →application == effective interaction

As a user I can quickly asses if what I want to do, can be done with this application. And if yes, I want to do it as fast as possible with the least resistance path possible.

2. Leave the UI design to the person with the most graphic design experience and ask your users for feedback.

As a user I want to be able to navigate my way easily between features of your application.

3. Protect user work.

As a user I want to have my work saved every time I do changes to it, because if I accidentally close the application, I want to be able to come back to my work where I left it or it left me.

4. Make user comfortable, aware and curious.

As a user I want to be updated about the current state, because that makes me feel more grounded in the app. And I want to be sure that all my actions are reversible, because that encourages me to explore.

5. Expect what information user may need.

As a user I don’t want to search for information I may need to finish what I came here to do. Just give it to me, when I need it.

6. Play with consistency and inconsistency.

As a user I want to be “nudged” when my extra attention is needed. Make me switch off my automatic brain and actually think what I need to do with your design. But only when it’s necessary.

7. Give user alternatives.

As a user I don’t want to feel trapped in your app, give me alternatives. I want fast track to check out too.