WHAT IS BRAND PERSONALITY?
You know the basics about developing a good brand such as creating a strong brand identity, an influencing brand image and an interesting brand personality. What, Brand personality? Whats that?
A few years ago I asked myself the same. Brand personality, such a nice word, so sophisticated and interesting. But What it actually is, just a few marketers, growth hackers and sales forces can truly tell you.
Brand personality is the crucial combination of its brand identity and the brand image (Logo, slogan, colors + the brand image “what you want to be known for” ). The BRAND personality is how your BRAND TALKS, WALKS AND DRESSES! The Brand personality reflects certain human characteristics, a BRAND can be committed, happy, serious, aggressive, reliable, spirited and so on. The most important point is the brand personality is actually what consumers see and decide to buy or not. It is the combination of both the BRAND IDENTITY and the BRAND IMAGE!
YOU SHOULD ALWAYS THINK ABOUT IT BEFORE DESIGNING YOUR LOGO, CHOOSING YOUR BRAND COLORS OR PRODUCING A VIDEO FOR THE PURPOSE OF YOUR BRAND´S IMAGE!