I love this. I do quick word associations and push for commitments, then research to back up commitments. Now I have even more ideas to help my clients brand quickly.
Branding does take a long time, and it actually NEVER stops, but startups are all obsessed with being lean and agile, so are deaf to doing it properly.
Nice to see I’m not alone in developing processes that “go with nature”. Give the people what they want, right?
Fast AND Proper, that’s the solution!