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Dawn Sheardown

Dawn Sheardown

Evaluating the Evolution of Social Media and Strategic Implications for Small Businesses

Social media marketing has become ubiquitous across consumer engagement and branding strategies for businesses today. However, recent…

Oct 11, 2023

Evaluating the Evolution of Social Media and Strategic Implications for Small Businesses

Oct 11, 2023

Dawn Sheardown

Is Social Media Dead and What This Means for Small Businesses

Social media has become a must for marketing, like that perfect cup of coffee to start your day. But with algorithms limiting organic…

Oct 6, 2023

Is Social Media Dead and What This Means for Small Businesses

Oct 6, 2023

Dawn Sheardown

The Power of Authentic Influencer Relationships for Small Businesses

As a small business owner, the idea of influencer marketing may seem like a golden ticket. Imagining Insta-famous personalities touting…

Sep 29, 2023

The Power of Authentic Influencer Relationships for Small Businesses

Sep 29, 2023

Dawn Sheardown

Gear Up for Holiday Retail Media Success

The most wonderful sales season of the year will soon be upon us! As retailers prepare for the holiday shopping rush, savvy brands have…

Sep 27, 2023

Gear Up for Holiday Retail Media Success

Sep 27, 2023

Dawn Sheardown

Abandoned Carts — The Bane of Every Small Business Owner

As a fellow small business owner, you’re probably all too familiar with the frustration of abandoned shopping carts. You work hard to…

Sep 27, 2023

Abandoned Carts — The Bane of Every Small Business Owner

Sep 27, 2023

Dawn Sheardown

TikTok for Small Businesses: Should You Be On It?

Scroll through TikTok and soon you’ll be hypnotised by the addictive short videos showing off the latest must-have products, clever hacks…

Sep 12, 2023

TikTok for Small Businesses: Should You Be On It?

Sep 12, 2023

Dawn Sheardown

Empowering Small Businesses Post-COVID-19: Strategies for Scalability in 2023

The year 2023 brought new hope and opportunities for small business owners who have weathered the storm of the COVID-19 pandemic. As the…

Jul 16, 2023

desk and computer set up.

Jul 16, 2023

Dawn Sheardown

Spotting Fake Marketing Gurus and Avoiding Their Deceptive Tactics: A Guide for Small Businesses

In today’s fast-paced digital world, marketing plays a crucial role in the success of small businesses. However, with the rise of…

Jul 16, 2023

lady sat at her laptop holding her head in her hands

Jul 16, 2023

Dawn Sheardown

To Write or Not to Write?

Writing has always been part of my life. When I was young I used to write stories about my brothers and cousins, pretending we were like…

Sep 13, 2022

To Write or Not to Write?

Sep 13, 2022

Dawn Sheardown

The Journey to Freedom

Do you ever just sit and stare at the walls and think, “what am I doing?”. I’m on the approach to 40, my kids are starting to be slightly…

Aug 10, 2022

The Journey to Freedom

Aug 10, 2022

Dawn Sheardown

Dawn Sheardown

Stemming from the design & marketing world, I got fed up with corporate life and leapt straight into the freelance world of chaos and uncertainty.

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