Smartphones and the apps on them have affected almost every aspect of how we live, from how we consume information (constantly) to how we apply makeup and dress. While certain expectations have changed, other conventions have not, leading to a unique tension that previous generations have not had to deal with. One place this is manifesting is at social gatherings. For better or worse, parties, dinners, weddings, and other human-on-human events now exist in not one, but two realms: IRL and online.
Whether it’s a casual book-club evening or a 50-person baby shower, the event-thrower often has to consider how the location, food, decor, drinks, guest list, and overall vibe will translate into this whole other realm, one where uninvited people will be the judge of whether that gender-reveal cake was, in fact, tacky.
Meanwhile, those attending events are tasked with sharing just enough to make it seem like a super fun party. When in reality, most of their time was probably spent on their phones trying to capture the perfect moment. And for another couple hours after, they will spend their time editing and posting the content. Looking from the outside, we only see slivers of what actually happened; long gone are the days where we will see real-time content being posted. Even stories on current platforms have become almost solely uploaded content.
Looking back at early 2010’s posts from your favorite celebrities, theres a vibe or energy that people had — authenticity. Before people cared about aesthetics, likes & followers, and knew how to professionally alter an image, people posted what they wanted to, when they wanted to. In today’s world, people are so anxious and nervous to post on social media due to the pressures and norms that these platforms have created.
When was the last time you posted something on social media in real-time, or in one take? You probably can’t remember.
On daylyy, this is what users do. Users have taken the power of social media are sharing the raw moments of their lives in real time. Imagine your favorite celebrity sharing their day to day lives instead of the perfectly curated post that they were paid to endorse. Or imagine seeing the people you follow in chronological order with no ads.
That is daylyy.
We see what your night out actually looks like, and most importantly, in real time.
The newest and most authentic social media platform that has encouraged users to share anything and everything — no moment is too small to share.
