Mike Alexander PRHas TV advertising lost its sense of humour?Remember the last time you belly laughed at a tv ad? I don’t mean a quick chuckle. I mean laughed so much your belly hurt funny? I bet it…Sep 26, 2022Sep 26, 2022
Mike Alexander PRPerfecting the media pitchWhen it comes to media pitching, it is easier if you’ve worked in a newsroom. You appreciate how the journalist has been trained.Sep 3, 2022Sep 3, 2022
Mike Alexander PRA guide to making the jump into CommunicationsAs a comms professional you’ll wear many hats.Dec 1, 2021Dec 1, 2021
Mike Alexander PRWhat to charge as a freelancerWhen I first moved to Toronto from the UK, I began putting my name out there to secure freelance writing gigs. I’d been a copywriter in UK…Nov 23, 2021Nov 23, 2021