The Myth of Notification Overload

Source: Mr Nobody, 2009
Source: Mr Nobody, 2009

The real reason you’re hooked to your phone

We’re led to believe that notification overload is a big problem.

The real problem with push notifications is that they reward us on an unpredictable schedule.

When we get rewarded on an unpredictable schedule set by apps, we are hooked.

The more we practice being distracted, the more easily distractible we become.

If we lift a dumb bell 5 times a day for 2 years, we will invariably develop biceps. If we pick up our phones hundreds of times a day, we will invariably become good at being distracted.

A day of constant distractions

Why getting notifications in batches is better than blocking them

We built 3 apps and got 3 sets of people to use each app for a month.

  1. Normal app: People with this app saw all their notifications as usual.
  2. Notification Filtering app: People with this app didn’t see any of their notifications.
  3. Notification Batching app: People with this app got all their notifications at predictable times as a digest at 9am, 12 pm and 9 pm.
Comparing Notification Filtering with Notification Batching.
  • We asked each set of users how they felt through daily surveys.
  • What were their stress levels, productivity levels and happiness levels.
  • We also measured how many times they checked their phones.

People who had their notifications blocked felt more stressed. They felt they missed out something important. They checked their phones many more times than usual.


People who got their notifications in batches on a predictable schedule felt less stressed, more productive and checked their phones 33% fewer times.

These people knew exactly when they were going to get their next set of notifications thus they found it much easier to refrain from checking their phones till then.

Daywise: Manage your attention, while staying on top of things.

I. Notifications on your schedule:

Daywise lets you pick a schedule and get notifications at those times.

Get notifications on your schedule

II. Never miss anything important:

Using machine intelligence trained on millions of notifications, Daywise recommends which notifications you’d want to see instantly and which ones can wait for later.

Granularity matters, we know :)

III. So far, Daywise has saved people from over 100 million interruptions and thousands of hours in lost productivity.

IV. Exciting features to boost mental health and productivity

Notifications is just the first step. There are a lot of exciting features coming your way to enhance your productivity. Here’s a sneak-peek:

Coming soon: Productivity boosting features.
Source: Mr. Nobody, 2009



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Daywise: Schedule Notifications

Daywise: Schedule Notifications

Daywise is like a smart post box for your notifications. See only important notifications instantly, view the rest later on your time.