ISIS acts like a multinational corporation. They spread their advertising via the best medium for global mass communication — the internet.
The ‘hackers’, mentioned in the original article, saw (see?) the internet as the gateway to freedom (a western ideal of freedom).
But the internet is just a mass of cables and computers open for anyone to use for anything they want. ISIS take advantage of this and, although the internet is a largely western invention, use it to their own ends.
Without it or its open structure they wouldn’t be able to, so easily, reach an audience for their ‘message’. This type of use for the internet then leads to government control and regulation. Something ‘open and free’ starts to become less so. But if the internet, originally, wasn’t so open and free then, maybe, ISIS wouldn’t be able to use it so easily and not be a threat to the very ideals the internet was built upon.
Just because you build something, through technology, which is open, free and egalitarian doesn’t mean ‘the people’ will use it like that or change to become like that.
And ISIS are not the only ones using the internet for violent propaganda — just the most newsworthy.
The paradox of the internet is that to keep it true to the ideals it may have to become the opposite.