dbaPlatform Brand Lab Media Case Study
Get more business for your clients with automated Google My Business optimization

Case Study Summary
Learn how an advertising agency used dbaPlatform to boost GMB listings for three of their clients: Goodlife Physical Medicine (two locations), Louisville Chiropractic, and ADIO Chiropractic Center.
The Story
Brand Lab Media is an advertising agency owned by two brothers in Loveland, Colorado. They currently manage marketing initiatives for 33 clients. When they started working with dbaPlatfom, they did a test run with 2 of their clients. They saw immediate success in the first round of reporting and quickly decided to add 6 more locations.
The Innovative Idea
For Brand Lab Media’s clients, dbaPlatform automates all optimizing, scheduling, posting, and review management in Google My Business. The agency charges each client $500 per location for GMB management through the dbaPlatform and all dbaPlatform reports are branded for Brand Lab Media and sent to clients monthly.
Until now, directory optimization has been a manual process of finding photos, adding latitude/longitude and other digital data to each asset, individually. Even though the process is simple, a unique post needs to be created every week with a picture and write-up. Not only are they saving time on optimizing client listings, but they have been able to completely white label the service saving them tons of time on optimization and reporting.
The Execution
dbaPlatform, the first of its kind, automates the management of business listings for Enterprise Clients and Digital Agencies. The platform helps agencies optimize listings seamlessly, effortlessly, and with consistency across all locations. Brand Lab Media just loaded locations, then applied photos, posts, meta-data + more — across all the locations. In addition to the staggering results below, with all of this saved time, Brand Lab Media was able to ramp up marketing efforts in other areas!
Before working with dbaPlatform, the Brand Lab Media focused less on GMB management than other marketing initiatives in their complete marketing menu. Working with dbaPlatform, they uncovered endless possibilities, afterall GMB optimization is the #1 ROI-producing marketing strategy for local businesses. dbaPlaform helped Brand Lab Media get started at square one by creating a unified email so they could gain access to their clients’ GMB accounts and import locations into dbaPlatform and in this case, dbaPlatform took it from there handling all of the optimization for them — agencies can choose to use dbaPlatform to optimize locations themselves.
The agency realized that not only could the dbaPlatform accomplish the goal but dbaPlatform was the only Software as a Service (SaaS) available for managing virtually all aspects of GMB listings in one place and with one click. It’s the only option available — not only does it automate but it also schedules for agencies who want to:
- Update business information;
- Manage reviews;
- Create, optimize, schedule and publish posts;
- Create, optimize, schedule and publish photos; and,
- Set up call tracking
Results
This section is comprised of GMB data from the first month report for these 4 clients.
ADIO Chiropractic Center
Overall, ADIO Chiropractic had a $22K ROI after the first month.
After just one month of managing and optimizing their GMB through dbaPlatform, this business saw an 83.6% increase in listing views. An astounding 723 more people found this business from their Google Listing than before. Appearing high in search results is a powerful place to be and certainly makes a difference when prospective customers are searching for a business’s services or products.
This business also saw a 56.8% increase in website visits from their GMB listing, which is a substantial increase after only optimizing for one month. Because results on dbaPlatform snowball — bigger increases are expected in the future.
ADIO also had an 83.6% increase in photo views. This is just one example of how beneficial it is to have properly optimized photos on your GMB listing. Properly optimized photos can and will lead prospective clients to your business.
Goodlife Physical Medicine (2 locations)
Overall, Goodlife Physical Medicine saw a $27.4K ROI at Location A and an $82.7K ROI at Location B.
Location A:
This business saw a 65% increase in phone calls during the first month. dbaPlatform made it easier for prospective clients to find the business in a Google search for services, which led to increased phone calls and new business.
Photoviews had a 33.9% increase during the first month. The dbaPlatform photo tool allows the marketing professional the ability to add EXIF data and other important optimizations to photos before they’re scheduled and published to the listing.
This location also saw a 16% increase in driving directions. More people who are already in the area and looking for their services were able to locate the business more easily with an optimized Google listing.
Location B:
This location had a 56.6% increase in phone calls to their business. Doubling phone calls can essentially double customers. More calls leads to more business.
After the first month, this business saw a 43.3% increase in listing views. This is the total number of times that people saw their listing in Google search results. It is imperative to be visible in search results when people are searching for goods or services.
Louisville Chiropractic
Overall, Louisville Chiropractic saw a $29.6K ROI
The biggest jump over the first month for Louisville Chiropractic was an 88.9% increase in website visits. This means that of all the people who found their location on Google, 88.9% took the next step and visited the website. Updating the GMB with a description, photos, and posts helps to give more information to users and helps them take the next step.
Like the other business above, this business also saw 36.% increase in phone calls, 39.9% increase in photo views, and 39.9% increase in listing views which all lead to new business and increased revenue.
Conclusion
Google Maps listings are the most important digital marketing vehicle for local businesses. Updating multiple listings is time-consuming and tedious, but it doesn’t have to be. dbaPlatform has proven success, like the case of Brand Lab Media’s clients. When Google listing optimization is automated, it leaves more time for other important marketing initiatives.
Brand Lab Media, along with many others, will continue to build on the growth and success they’ve already accomplished for their clients through the use of dbaPlatform. With continuous automated optimization, search results will only improve as time goes on for these businesses.
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