Why I Won’t Make it Past Your Careers Page
LaToya Allen
90965

spot on

You nailed it… This is the unfortunate state of affairs in employer branding at many startups, corporations and agencies; a top down, distorted, marketing-driven view of what ‘working for us’ looks like.

I’ve been advocating this for years, but articles like yours drive home once more the need to shift our perspective regarding employment to a user centered one. Employment is a service, and should be designed as such. Only by approaching all activity streams around it (branding, recruitment, hiring, onboarding, developing, separating) from that vantage point can companies articulate their identity and processes in a way that is authentic, compelling, and more than a crass perpetuation of stereotypes.