Dave KingAre your product, sales, and marketing teams shooting at different targets?I have a theory about golf (since we’re on the subject). The more golf you play, the less likely you are to hit a hole-in-one. The golf…Mar 14, 2017Mar 14, 2017
Dave KinginChatbot News DailyFocus on the pain, not your featuresI love meeting founders. Fueled with purpose and optimism they go against all odds to create a product that should exist in the world. But…Mar 2, 2017Mar 2, 2017
Dave KingMake What You Have To Do What You Love To DoEvery job has its crappy tasks.Sep 28, 2015Sep 28, 2015
Dave KingStop Selling Wedding Dresses to Single People(Why Traditional Demand Gen Doesn’t Work)Aug 31, 2015Aug 31, 2015
Dave KingTips on Bridging the Sales and Marketing DivideI didn’t even have time to pack a bag for my red-eye to Cleveland. Hours earlier I received a frantic call from one of our sales reps who…Aug 21, 2015Aug 21, 2015
Dave KingWhy We Need to Tell Better Stories at WorkOne of my relatives was tied to a tree and left for dead in the desert. He was a member of the Sheriff’s Posse in Arizona at the time. He…Jul 16, 2015Jul 16, 2015
Dave KingThe Most Expensive Marketing Mistake You Can MakeQuick, what’s the first word that comes to mind when I say “Mercury cars.”Jun 16, 2015Jun 16, 2015
Dave KingWhy Marketers Need Their Own Hippocratic OathIt was well after midnight and I was still going back and forth with my product colleagues and corporate comms team over IM. I was staring…May 27, 2015May 27, 2015
Dave KingThe Best Ad Campaign I’ve Seen LatelyMost of the advertising I see these days is really bad. Many companies and their ad agencies try to steal our attention with provocative…May 16, 2015May 16, 2015
Dave KingWhy We Need Meerkat for the EnterpriseI remember the first time Marc Benioff smashed the walls of Salesforce’s corporate hierarchy by hosting a live broadcast all-hands Q&A. It…Mar 20, 2015Mar 20, 2015