How to develop Ecommerce for my small business? Stages of Ecommerce Development!

Ecommerce is a prominent solution for most people who would like to make connected sales experiences sans boundaries, across visas and immigration laws.

If you are new to Ecommerce business and looking for someone to help you to help you around with the development of ecommerce right from your level of ideation to the marketing stage, then you are on the right place. This blog will help you to get rid of the challenges that you are facing or the challenges that you will face I your start-up journey and the solution that you can avail for it. So, let’s now see the some of the thing that you should consider in an Ecommerce start-up.

Pre-Ideation.

Can I start my Ecomm journey or no? Will I win in this business start-up? Will I get some support during my journey in start-up? I need some shoulders to morally back me, who will be helping me?

Definitely you would be having these questions in your mind. Stop not, let many crop out from you. Note them in a piece of paper, but preserve them. So, just try to find a possible solution and which are workable and that are not just fading. In our previous blog on worried about right time to start a business? We have written on pointing to some stats helping you to direct your idea on where are we standing at present and what is the future lying ahead. Though the competitions are tough, you should keep moving ahead. Keep yourself learning and move ahead with competitiveness.

Never see back or leap too much forward. Mood swings are always possible in start-up journey. You will be constantly having question like, should I have been working still longer for someone? And etc. But, when you are about to think this way, just remember, many others have faced such mood swings until they made their business floating on its own, and paid off investors.

Understanding all these will keep you getting planned up for all the problems that might creep in, you will be finding out the solution in advance and will not be shaken when you face them. Keep the data for all of these ready, before you are out of pre-ideation stage.

What propels e-commerce?

Technologies are updating day by day and it is the key drivers of change. It could provide the best user experiences and it is definitely one of the biggest movers.

With respect to the necessity of market, which is the underlying and key driver, try to analyse the market to figure out where the real necessity lies.

Know about the products that are most sought by the users across the internet? What could be the best niche to invest? In our previous blog, we have discussed about the best niches ideas for an Ecommerce small business and you can take a look at it.

Have a clear understanding on what you are going to sell and what is your market size as you see from the above write-up. Understanding market dynamics in the forefront will help you have the right expectation. They also speak about the product types you sell, to whom you sell, how you sell etc. These help in cultivating the right analytics of business.

Who can be my best vendor?

Mention your requirements, listen to the pre-sales specialist. List out the points given by him. Check for the knowledge the specialist got in his domain.

Further up, to choose a vendor empirically, here are the questions you should have in your diary and pitch.

1. Can you brief me little stuff about your company?

Measure his confidence here, in describing about his company. If they are good developers, their answer will be bold enough to impress you. Impressive answers are the need coupled with actions. Don’t be carried away by impressers only.

2. Can you describe/explain me how can your technology be suiting for my business?

You can measure his knowledge in technology here. Again, he should be able to speak out technically. If he isn’t, I’m sure, you are just playing around a company which started in the last quarter or which just propels its engine though marketing and not through the success of their clientele.

3. What are the top 2 technologies you can suggest me, so I can pick on to be implemented in my business?

Again, it’s the agents’ profundity in technical expertise. If he has pure pre-sales lacking core tech knowledge, request him to arrange you a meet with his developer, he should be able to put his tech guy on talk with you to answer your query technically. Just ask about the outright comparison between two technologies and if he is confident, you can get at least 5 comparisons between them.

4. Make sure you speak about the processes of the development. It’s one ecommerce development, but there is a process underlying it.

The pre-sales should be able to keep you posted with the kind of process they would follow in their office. This will help you to know whether you are hiring out a detailed oriented company or just another web development firm.

5. Timeline and costing about the ecommerce development.

Here, I may be contradicting with the popular idea, but I feel that could be logical. Always its worth spending with the guys who would deliver you than going for cheaper solutions. Because experience and expertise comes with a tag.

Never be worried about your one time investment, it always worth a million dollar investment, even the extra 1 USD you make around

What is meant by platforms? What I can do to choose a platform?

By now, your pre-sales guy would have mentioned a dozen times about platforms and you would be wondering what is it. Platform is the style of architecturing technology using various programming fashions. It’s not always one size fits all. I recommend you to check out here for knowing further about the platforms.

Reference: What Are The Best Ecommerce Platforms To Build A Website?

What would be the hosting I can prefer and charges?

We would recommend you to choose a cosy server. For example as a start-up, you can choose a server with minimum 2 GB RAM, which would be costing roughly 500USD/year. This investment is wise, because as big the server is; the performance of the website can be seen proportionately. You can check out with our pre-sales specialist for your server needs. He can guide you over that.

Also, you can choose storage server and the charges are as low as 4 USD/ Month for 1 TB storage. Hosting is progressively cheaper as more data centres comes up.

What are the stages in development of store?

Always choose to ask this question. I’m listing out the stages in the development of ecommerce store here.

Business Idea understanding → wire framing ( by fragmentations, defining user experiences) → Designing(UI) based on the UX defined in wireframes → Coding them to the core of the technology → deployment to demo server → Testing on Demo Server → Preparing live server → Deployment of codes → Launch.

Each of the stage mentioned has its own importance. I recommend here, you should not miss any stages from the above. It’s important.

User Experience defines a lot on the journey how a customer will take on the website. If you have an unfulfilling user experiences, your dropouts will be more and you would leave more money untapped on the table despite you working rigorous on marketing. There are many ways you can mend your conversions to produce great results.

UI -> Putting up the right color on your page actually gives the brand perception fulfilled. Disregard for this brand identity here will never create a perception of store in the user and tending way to forget yours easy.

Coding -> Stay focused here, Performance matters. Evena small line will cause lagging and will make you pushing down the lane in search results of Google. They crush you and your business will never find the same revenue. Give your developer enough time to work on this and he will provide you with excellent results. Similarly, there are benefits coupled with testing and preparing the live servers.

You have to always test the software for any bugs associated with this. Failing to test will certainly cause a dent in the pockets of its founders. Millions of people will be failing to proceed through to the end — the checkout. Caution has to ensure that we are keeping vigil on setting up the right server specs, so your server is secure from malwares and hardware attacks.

What would be the total cost I can actively invest for a best store?

You can choose to invest based on the technology, your bandwidth to move forward. Definitely, the investment criteria are a factor where a start-up would have to focus for investing in many spaces. But with increased investment with the right technology company, you can certainly come out with the right product.

But just evaluate the pricing vs technology company. This metric would certainly be the base while defining them out empirically. But certainly do not stop-out. Connect their ideas with your visions, goals and evaluate where their ideas will be servering your goals. Conceptually, if you strike the right chord, certainly you go pick them up.

Development stage:

How should I get things done from my developer?

Well, your developers are the scientific doctors handling technology. Many treat their developers arrogant. Its common psychology that every man wishes to be treated like a king, once you treat him like a king, he will give you a royal posh treatment, you require. But certainly, there could be some who could misuse them, but least bother — follow your own rule out there.

Certainly this can be followed while you move on with your developer. I bet you can get the best treatment from the developers. Well, I have my own experience from our office. Our developers will stick to the clients who give them thanks and offers and gifts and make sure they complete their project on time. But those who yell, they place it on the last of their agenda, and once they have completed others, they move there. But then, if an escalation from client comes into our email, we need to follow up with the developer to get that outright and immediate. The takeaway here is, certainly everyone needs a royal walk in red carpet, make sure you give them.

Once your product is out from development stage to deployment to test server, you have to start testing out the product with strict vigil. NO lag in performance has to be seen. You make sure that all the modules in your ecommerce store is handled with perfection. Try to make sure, you have checked upon the UX of the website well in ahead of the final coding stage, so that you are never losing out here finally.

Marketing journey:

Finally the never ending journey starts from here. You need to take the product to the market. Having finalised on the goals of the business, it’s easier from here to move on to the competitions. Marketing is an easy task for those who has understood the dynamics of the challenges present. But having said dynamics, it’s very versatile and you have to be dynamic in measuring your output vs input.

Why output vs input approach.

You have to first input some strategies and checkout for a month and find out its efficiency. If the input performs well in output, you can go ahead with it. But when you are not able to attribute the outcome to the input, you need to focus more on the strategy which could produce more outputs. Measuring can be made possible by Google analytics. Your customer/client/visitors source of acquisition, behaviour and conversions are all possible out with Google Analytics. You can also measure the attribution channels, if they are configured proper.

Finally: A calculated approach in all the stages will take you through from your present form to success. Never mind what happens, as long as customers search for some product that you look forward to sell, you are in the winning side.

The author is an Director for Business Development — webnexs.com. He loves to advocate for small business development among other factors.