Not really Bezos’s fault, of course. Milton Friedman decreed that the sole purpose of the business enterprise is to extract profits. Ayn Rand extolled the virtues of selfishness, social contract be damned. These toxic philosophies fused and charmed us into conflating capitalism with Darwinism.
“So, the four elements of high standards as we see it: they are teachable, they are domain specific, you must recognize them, and you must explicitly coach realistic scope. For us, these work at all levels of detail. Everything from writing memos to whole new, clean-sheet business initiatives. We hope they help you too.”
My pet theory is that it’s really an existential cry for help. If you’re going to toil your life away on a literal treadmill with meetings at 9pm every night, you’re going to need to tell yourself something different than “I do this such that I can save privileged joggers and kale eaters 10% on life insurance”. Because such a mission just doesn’t warrant the sacrifices proposed.