A doctor using Simple in a primary health center in Maharashtra, India in 2019

Only 17 months ago, our team wrote the first line of code for the Simple app. Today, clinicians manage over 125,000 patients with hypertension. What got us there?

The challenge

It might surprise you that high blood pressure (hypertension) is one of the most common causes of death in the world. High blood pressure leads to heart disease and strokes, and it kills more people than all infectious diseases combined. …

Photo of some basic tech bros by Austin Distel on Unsplash

When we occupy all of the leadership roles, we stifle diversity all the way down

Over the last couple of years, several of my friends have landed coveted leadership roles at a company that I’ll call BIG DESIGN STARTUP. First one guy that I know joined as a VP, then a close guy friend took another VP position, then another friend became a director. …

One of our partners, Dr Prabhdeep Kaur, had a meeting with a government official who wanted “powerful” clinical software, not a “simple” tool like Simple. Dr Kaur asked us for ammunition to make the case that well-designed, easy-to-use software is better for clinicians.

We asked the larger design community for suggestions. People came through with excellent suggestions and we thought it would be helpful to share them with you:

Human-Centered Design and Performance Improvement: Better Together

New England Journal of Medicine, June 2018

A really useful article about human-centered design at Kaiser Permanente (a large US health system) and the…

Photo by Tyler Callahan on Unsplash

I’ve been to many conferences over the last twenty years. Mostly the speakers droned on about their topics, which were easily forgotten. Thinking back, only a few big ideas really stuck with me. These are three ideas I’ve come back to over and over again in my career.

There is a big difference between designed well and well-designed.

Graphic design…

Daniel Burka

Daniel is a designer and product manager. He works on Simple.org

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