DBXChain and YueChain Announce Integration Partnership to Build the Next Generation of Loyalty Programme To Be Used Across Retailers and Merchants

DBXChain are continuing its mass adoption of real world applications with the integration of YueChain. YueChain will expand its Loyalty Programme ecosystem across retailers, merchants and services by utilising DBXChain’s unique capabilities of Data management and Rewards mechanism.
YueChain, started 2013 in China, have developed a Loyalty Programme for merchants and Retailers enabling customers to be rewarded with points on their purchases. The unique aspect of the loyalty programme is the reward points are based on customers´ purchase data from retailers and other services connected to YueChain’s ecosystem. A customer’s purchase data are related to his personal Yue ID and can be collected and accessed by Data Buyers — with the customer’s consent. The rewarded points in return can be exchanged to real currencies and crypto currencies, or used for receive discounts at other retailers and merchants connected to the ecosystem.
YueChain will utilize DBXChain’s unique Data Storage Side-Chain that can store the shared data from customers´ purchases and be able to be searched and accessed by Data Buyers. Furthermore, YueChain will utilize DBXChain developed RoDS Reward Mechanism to make it more attractive to collect and use the point system and use DBXChain’s additional services and applications.
YueChain have today 190,000 users connected to its ecosystem with the goal of reaching 3 million users within two years. YueChain reached over 560,000 transactions during 2017 and achieved quarterly sale of 1 billion RMB (146 million USD) in 2016.
DBXChain and YueChain are looking forward to work together to apply the unique capabilities of DBXChain and Blockchain technology to the customer-centric industry of Retail for a more rewarding customer experience.
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