Creative by day. Proud husband & father of four, 24/7. Ex Mullen Lowe Profero, AKQA, Publicis, Ogilvy & Leo Burnett. Making loved brands, products & experiences
IDEO explains, “when you understand the people you’re trying to reach — and then design from their perspective — not only will you arrive at unexpected answers, but you’ll come up with ideas that they’ll embrace.”
…ing to own the entire process so that we can make ourselves look more important than we really are. Design is not a magic bullet and we are not the owners of the gun. Instead, design is a way of thinking—a way of solving problems.
The one thing that makes designers great is the same thing that makes them the worst people to work with: perfectionism. It’s part of what drives us to design in the first place. We’re not satisfied with what’s out there…