As Dieter Rams says, “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”. Empathy is the conduit to great design and the critical skill for great designers. Without a deep u…
…hould define how it is to be engaged with and should guide a user at each stage of that engagement. Art creates questions, design creates answers.
“I’m lazy. But it’s the lazy people who invented the wheel and the bicycle, because they didn’t like walking or carrying things.”