The Age of Apple is Over
Austin Frank
1.8K154

I think most people agree that Apple isn’t innovating like they did under Jobs but I think the reason is more situational than personality-driven.

We are, collectively, in the next stage after disruption: consolidation. The idea that innovation and disruption would drive change from now on forever and ever was like a teenage high where anything seemed possible. Now its the morning after and reality sets in.

The last thing Apple wants is to become a victim of its own success and become extinct by the very same disruption. Sure it will happen, but make it happen in a generation or two.

So Apple is pressing its advantages (e.g. proprietary connectors) and pivoting to a new market. Things established companies do — the later often to their peril.

After the 2008 crash I think a lot of people noticed how vulnerable the players in this sector were and wanted in. Also, as a society we need more eco-friendly transport and the major players have shown little interest in change. So the motiviations are there but the work is challenging.

As an established large corporation Apple can be a source of, and cause of, infuriation. Their tax and offshore havens and working conditions for factory workers are, to me, more egregious than the lack of a headphone jack in the iPhone 7. The days of allegiance to the underdog are over, for sure.

But if they could help ween us off big oil it would be their biggest success yet. They are still swinging for the fences.

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