From a friend who is a Social Media Wiz — Social Media is the new currency for organizations. My wife alone makes a six figure income based on her IG following. While it’s based on her professional skill set obviously, the fact that her work can get in front of 26K people at a moments notice is potential money. It’s a platform and a strategy. The real/true strategy is the manufacturing of the content you post in order to drive the traffic you’re looking for.