
3 Essential Tools For Business
At the foundation of developing a business there are a few things you need in order to grow. Before you excel into the end goal vision, there are steps you must take in order to reach your desired end. Here are some essential tools that can help you along the way to success.
1. Journal- A journal is an all-inclusive break down of ideas, tasks to execute, things planned, and daily reminders. The valuable thing about keeping a journal is, you’ll have only one place that your information is stored in. If you aren't big with traditional means of pen to pad you can use apps like Evernote. This app allows you to do the same as traditional means as well as connect with others through notes to receive feedback. I use both.
2. Website - A website is essential to have so that people can come to connect with you and recognize your brand. You will need a landing and home page for all of your social and digital assets. From this point you will be able to link all of your social media profiles together so that you can be easily accessible. In the beginning when you’re starting out producing and creating a website, it can be overwhelming and involve a lot of work. For some, building a full site is a lot deal with. There are tools that aid in the that process creating a basic layout on the app Pages may prove useful until your site is complete and ready for launch. Remember to keep everything updated and connected to all your active social platforms.
3. Data- As you are going into business, understanding your demographic and personal brand value is a must. Connecting to what your audience likes and wants helps you to narrow down how to develop a narrative for what your audience is drawn to. A great basic tool to help you get specifics is Google Analytics. This is a free tool that helps you get more insight into what to you can do to enhance customer experience. By using this you can fine tune your website and focus on what really resonates with your audience.
The value that all these tools have brought me has been great and allowed me the opportunity to operate in a more strategic manner.