“Virtual Fitting” Using DDMTOWN AR (Augmented reality)

DDMTOWN
1 min readJul 12, 2024

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Understanding Augmented Reality

Augmented reality is an improved interactive version of the real environment obtained through digital visual elements, sound, and other sensory stimulation through hologram technology. AR integrates these three functions: the combination of the digital world and the physical world, real-time interaction, and accurate 3D identification of virtual and real objects.

Among the fashion fields, shoes and glasses are actively progressing to the extent that they produce commercially meaningful results.

In fact, since the launch of the virtual fitting service “Real Fitting” launched by a home shopping company, the customer inflow rate has increased by an average of 30% per month and has exceeded 800,000 cumulative users.

If you select a product that suits you, such as glasses, sunglasses, and jewelry, and match your face to the mobile screen, it will be applied naturally as if you were wearing it in an offline store.

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DDMTOWN

A complex-cultural metaverse platform that enables various cultural activities.