Why we’re giving a portion of every item sold at Cabra Yoga to fight the global water crisis

— and why every company should be doing the same, regardless of size.

It’s the first thing we reach for after a workout, the thing we know we should drink more of, and the only other ingredient in that morning cup of coffee. We glide across it in the winter and race through it in the summer. From boats to beaches to where we set up camp water is, for most of us, a source of safety and fun.

But we all know the statistics. 663 million people in the world live without clean water. Today. On our watch. That’s nearly 1 in 10 people worldwide. Or, twice the population of the United States.

I’m not here to guilt you. I’m here to tell you what we’re doing about it.

This issue runs deep with me. Some may know that in high school I was one of five co-founders running a non-profit to build wells throughout the developing world. It was an amazing and challenging time. I saw people young and old own the creation of a better world and move financial mountains to help. We spent 6 years traveling across the United States managing campaigns, inventory, donations, tax filings and international contractors. In the end, Dry Tears was able to complete sixteen deep-water well and irrigation projects throughout Africa and Central America. But I’ll never forget when this issue became real for me.

I was on a project in Bamboo, Jamaica doing humanitarian work. We had decided to take a break from building houses and bus up the garbled road to the local school. The kids were out playing in the yard and a soccer game quickly developed with young boys running circles around our domesticated stamina. After the game, winded, I reached into my bag and scarfed down a Clif Bar, discarding the wrapper in a nearby trashcan.

Immediately the school yard stopped. Everyone around me stood staring, silent for what must have been 20 seconds but what felt like an eternity. You know those scenes in the movies when the outsider enters the bar? It was like that. Just me and this large BRUTE ULINE trash can… only it wasn’t a trash can.

I followed the nearest boy’s pointed finger and looked in the open container. There was my wrapper, floating atop three inches of rain water. I’d just thrown the trash from my convenience food into their water supply. I didn’t have much of an appetite anymore.

That happened eight years ago, and still I feel nauseous thinking about my ignorance in that moment. I’ve continued to devote time and money over the years to help people move from experiencing water with apprehension and fear to safety and convenience.

At Cabra Yoga, we’re continuing that fight. For every item purchased we’re giving $2 to charity: water — a phenomenal organization based here in New York able to channel 100% of their donations towards the people who need it.

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Nearly half the world lives on less than $2 per day. We’re not raising the price of our products to shoulder this donation, and I wish we could give more. This is coming out of our margin. As we grow, we’ll increase that donation amount — you have my word. For now, it’s the least we can do.

Every time I finish a workout, be it yoga or running or a climbing, I’ll be reaching for water. As entrepreneurs we build the products and services we provide. As human beings, we build the world we enjoy. I challenge you to help others enjoy it as we build. If you do, I’d love to hear from you.

And please, you don’t need to buy from us to help this fight.

If this is resonating with you, please donate directly to the cause by clicking here.

Thanks for hitting Recommend or sharing this article with another entrepreneur. I’d love to see more people own this issue. And thanks so much for reading.

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