Updated: Jan 20, 2019 A pet hate of mine has to be Google reports. Now, I’m not mad at Google, but I am unimpressed by the number of digital companies which send them to clients without any “and therefores.” They look pretty with their graphs, clicks, bounces, traffic, and views…

Let’s start with the definition: NFT stands for Non-Fungible Token. ‘Non-fungible’ is a term for items which have unique properties. For example — a one-of-a-kind artwork, original song or a unique trading card. In comparison, a ‘fungible’ item is one which exists as multiple versions with the same properties and…

Originally published September 2020 In the world of search engines, social media and online content sites, we’ve become the product for sale. A little history for context The internet brought with it a promise of all information available for everyone. …

WHAT IS IT? Blockchain is a digital system in which transactions are made and recorded across computers that are linked to each other in a ‘peer-to-peer’ (P2P) network. This means blockchain technology can be used to conduct transactions without the need for a central authority (e.g. bank, company, or government.) …

What is the Metaverse? Broadly speaking, a ‘metaverse’ is an online space in which we can interact with other users via a digital version of ourselves. Our digital versions ‘avatars’ can interact with other avatars and play games, go to concerts, shop, and work. While the term ‘metaverse’ has exploded across mainstream media in…