A quick Google search for the word ‘automation’ quickly reveals the two contradictory sentiments that have dominated the narrative around it over the past decade.

As I write this, two separate Forbes articles are trending side by side on Google’s Top Stories; one a cautionary tale about the dangers of…


Here’s how to stop doing the boring stuff

Sometimes I’m lazy.

I don’t know if you are, but I always have been when something doesn’t interest me. …


For the past few months, we spent a few $K a month testing out AdWords strategies for Paperform. The largest campaign was generating new trial users at under $4/trial, which, given our historically solid conversion rates from trial to paid users, should translate to a money making machine.

There was…


As a developer turned SaaS co-founder, one of the things that really hit me early on is how integrated all aspects of growing a SaaS business really are.

Being one of a team of two we’ve had to take on multiple roles, many of which are new to us. One…


One of the simplest hacks you can use to improve the performance of any marketing channel, is to reduce the number of steps required by your audience. We see this come into play all the time when building landing pages. …


Thanks unsplash.com!

You’ve got this fantastic idea. This product that’s going to solve a big problem for a lot of people, but there is one thing holding you up! The answers to the big tech questions;

What language should I write this in?

What frameworks should I be using?

How can I…


I love productivity. I love being productive. I love moving fast and breaking things™. But more than anything, I love feeling productive. In-fact, the reason I’m writing this right now is to scratch that “I should be doing something” itch. For me, there is one thing that I find genuinely…


How launching Paperform did not go to plan, and why it turned out to be a great thing.

tl;dr

Our launch campaign exploded with a promotion deal on appsumo.com that sold thousands of times over, and wrapped up with over 950 up-votes on Product Hunt. …


The experience of a web developer building an iPhone app.

About 6 months ago we were at a crossroads with our travel publishing platform Townske. Townske was officially launched on the web and we were ready to move on to developing and releasing an iOS app.

As we are rocking…

Dean McPherson

Co-Founder of Paperform.co. Maker of things. Going grey and loving it.

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