I was thinking same thing! It makes sense that the most viable DTC businesses are built on a subscription model for goods that you need to buy on a somewhat regular basis.
Warby are the exception to the rule in that regard, but it sounds like they’re moving in that direction now with contact lenses.
If you wanted to capture more than just an email address on Medium, check out https://paperform.co,which lets you capture payments through Stripe along with whatever info you want, and has heaps more uses than just forms for Medium.
I wrote about it on Medium here a while ago →…
It’s cool, but kind of sucky UX when the form scrolls in the page. It’s heaps nicer to use https://paperform.co, which seamlessly embeds (and scrolls with the page), as well as letting you capture payments along with whatever you want.
Also, with Medium’s embeds now, you can just drop the link in the page and hit enter to…
If you wanted to capture more than just an email address on Medium, https://paperform.co works in exactly the same way (just paste the URL and hit enter), and it lets you ask whatever you want (including payments with Stripe), and can be used for heaps more than just Medium forms.
If you wanted to capture more than just an email address on Medium, https://paperform.co works in exactly the same way, and lets you ask whatever you want (including payments with Stripe), and can be used for heaps more than just Medium forms.
My thought exactly, I’m sure our AdWords conversion rate is a solvable problem, but we need to make the call at some point that it’s not going to be worth our focus right now.