We Are What We Wear: Sneaker Addi(c)tion
I have a confession to make. I am a sneaker addict.
It started about three years ago if I had to pinpoint a start date. As a graduate from the University of Oregon (a school that has a strong allegiance to Nike Inc. and is known as “Nike University”), the temptations were too strong to not buy into the hype. Anywhere one would go around campus, he or she would run into that mind-torturing yet gorgeous Nike Swoosh that the world has come to praise in the apparel community. There were banners with the swoosh hanging from multiple educational buildings, athletic facilities branded with the swoosh, and even our book store had Nike apparel engulfing us. It was simply something you could not escape.
It probably didn’t help that most of my college friends were division one athletes who were gifted some of the most rare Nike items one could ever imagine. I remember walking into my roommate’s rooms who were former football and basketball stars, and seeing hundreds and hundreds of the most gorgeous sneakers you could ever imagine. It was literally like walking into a candy store, but the candy was worth thousands of dollars.
Eventually I began to feel this urge inside of me that pushed me to want to own these shoes. Not only were they beautifully designed shoes that anyone would point out on the street for their uniqueness, but it was also a cultural statement that I felt strongly about.
Sports, music, and entertainment have been part of my life for as long as I can remember. From seeing Jerry Seinfeld on his show in the 90’s rocking some of the most sought after Jordan shoes, to witnessing some of my favorite hip hop artists not only wearing, but designing their own sneakers — shoes were simply a cultural statement that I couldn’t pass up once I began to truly understand the meaning behind them.
I bet that most of you didn’t even realize growing up that most of the entertainment stars you idolized or looked up to were wearing sneaker gems on their feet. Let’s go down the list in case you needed a refresher:
- Boy Meets World (Ben Savage):
2. The Fresh Prince Of Bel Air (Will Smith):
3. Mark Wahlberg:
The list goes on and on and on, but many people don’t realize the influence that these shoes have on our world. They’re a medium for telling stories, they’re a way to differentiate yourself, and most of all they’re a way to express yourself.
So three years later, I sit on about forty different pairs of shoes, each important to me for different reasons. In the coming weeks, I look forward to sharing with you my personal collection, and express myself the only way I know…through sneaker talk.