What Anchor is getting right with audio
Anchor launched in 2015 and has undergone a few changes from it’s original 1.0 counterpart. I recall checking out the app and signing up for an account, but more recently they’ve really ramped up what they offer. Initially, the app focused on playing songs and broadcasting them out as if you had your own radio station. After playing around with it a few times, the concept didn’t quite stick with me. Initially, I was putting out two podcasts a week and just never set aside the time to play songs for a set amount of time in Anchor.
However, as a podcaster, I see a ton of potential in the new direction Anchor is taking. You can still use it to play songs in a radio-like format (now with Apple Music as an option), but you can also do so much more. You can start and host a podcast right on Anchor. You can also just create snippets of audio to post. Gary Vaynerchuk is a great example of this. Recently, he took to his account to discuss macro impact.
This is along the lines of what I’ve been considering using the app for. I have my podcasts, Welcome to Geekdom and Missaligned, for in-depth conversations. I also write for sites like Hidden Remote and Substream, where I cover TV and film. Sometimes I just have quick thoughts on things, like the most recent episode of The Flash, or what new Stephen King adaptation is in the works. Anchor is a great tool for things like that. It doesn’t need to be a full-on podcast, but it can be if one wants it to.
What else can you do with Anchor? You can take call-ins as if you were sitting in a radio station yourself. They can either be in real time or you can respond to them later. You can clip sound bites from the app with ease. Plus, you don’t need studio equipment to get your audio out there. It’s as simple as opening the app and recording on your phone with the tap of a button. When I first started podcasting, it was intimidating. I had no clue what I was doing, or what I was getting myself into. Anchor is making it so easy to do, so there’s really no reason to not try it out.
I look forward to seeing what Anchor comes up with next. It’s time for me to hunker down and figure out my best use for the app because it would be a shame for me to not take advantage of it. You can find me on Anchor here.