A firsthand account of how a depressed and anxious 23-year-old managed to create a genuinely impactful career.

Me at my desk! This is where the magic happens ✨

Two years ago, I began my journey into activist entrepreneurship. Today, at 25, I’m working for myself and have the resources I need to make a real difference in my community and for our planet. Here’s how I did it!

Why I started eco ally and became an “activist entrepreneur”

My story begins during the spring semester of 2016 at Arizona State University.

It was hot out on my first day of “Sustainable Cities” taught by Professor Bjoern Hagen at ASU’s School of Sustainability. …


Even if your business isn’t exactly “eco-friendly” yet

Photo by Brooke Cagle on Unsplash

2020 Is the Decade of Environmental Action

Can you count how many times you’ve heard about the climate crisis over the last 12 months?

It could have been during the global climate strikes that brought over 7.6 million people to the streets last September. Or maybe it was when the world’s largest asset manager, BlackRock, declared that sustainability will be their new standard for investing.

Our environment has found itself in the spotlight of the world’s stage this past year, and this is just the beginning.

Because of this, for the first time ever, there are strong social and monetary incentives to “go green.”

In the past…


How do environmentally conscious consumers think?

Photo by Becca McHaffie on Unsplash

If there’s one word that’s going to define business and marketing trends over the next decade, it’s sustainability.

The statistics are clear: Sustainability is on the rise, and there’s a lot of money –– and potential positive impact –– to be made as sustainable shoppers continue to drive industries toward green business practices.

As with any lucrative marketing opportunity, brands are quickly catching on and are trying to take advantage of green marketing — many of them failing.

At the crux of these failures is the fact that most green marketing campaigns fail to connect with sustainable shoppers.

Winning the…


Sustainability will be a $150 billion market by 2021, making green marketing more than a nice-to-have

Photo inside a Reformation store by Charles Etoroma on Unsplash

As headlines about the climate crisis have greatly multiplied over the last year, so have the sponsored posts advertising eco-friendly products.

The leading companies in nearly every industry –– even the fossil fuel industry –– have recently made their “environmental commitment” a new selling point as consumers are becoming increasingly concerned about their individual contributions to the decline of our natural environment.

Sustainability is on the rise, and this is only the tip of the iceberg. Eco-friendly businesses are quickly becoming industry frontrunners, and as more people become aware of our dire environmental situation, their popularity will only increase.

The…


Join the ranks of the entrepreneurs transforming industries for the better.

Image: Pixabay

During my time in college, I was introduced to the idea of social entrepreneurship — a type of entrepreneurship that focuses on developing solutions to social, cultural, or environmental issues.

My courses were filled with inspirational TED Talks and NPR interviews featuring people who were leveraging their skills to earn money doing something positive for others. Some of these successful entrepreneurs were even younger than me!

The more I learned about social entrepreneurship, the more I became set on becoming a social entrepreneur myself. …


If yes, would it really make a difference anyway?

Image: Pixabay

Whether or not human society as a whole operates sustainably isn’t really a question — we know it’s unsustainable to the point of collapsing Earth’s natural systems and cycles.

As someone who is highly concerned with this fact, I spend a decent amount of time reading studies and articles related to sustainability and our environment.

One comment I often see floating around in online places is the statement “there is no such thing as ethical consumption under capitalism”. …


Here’s how to fix it.

Robert V. Ruggiero / Unsplash

Whenever I talk about the subject of sustainable websites, people often tilt their head in confusion while asking, “Do websites even produce carbon emissions?”.

We tend to think of the internet as being clean and immaterial, sort of like a cloud.

I personally opted to pursue entrepreneurship by way of creating a blog with virtual products rather than pursuing dropshipping or some other nauseatingly unsustainable venture for this very reason.

For a few weeks, I reveled in the idea of eventually replacing my full-time income with an “inherently sustainable” online business.

That dream came crashing…

Deanna Pratt

sustainable brand strategist and growth marketing expert 💫 on a mission to help help shift the U.S. economy towards sustainability 🌎 www.deannapratt.com

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