If there’s one word that’s going to define business and marketing trends over the next decade, it’s sustainability.

The statistics are clear: Sustainability is on the rise, and there’s a lot of money –– and potential positive impact –– to be made as sustainable shoppers continue to drive industries toward green business practices.

As with any lucrative marketing opportunity, brands are quickly catching on and are trying to take advantage of green marketing — many of them failing.

At the crux of these failures is the fact that most green marketing campaigns fail to connect with sustainable shoppers.

Winning the…

As headlines about the climate crisis have greatly multiplied over the last year, so have the sponsored posts advertising eco-friendly products.

The leading companies in nearly every industry –– even the fossil fuel industry –– have recently made their “environmental commitment” a new selling point as consumers are becoming increasingly concerned about their individual contributions to the decline of our natural environment.

Sustainability is on the rise, and this is only the tip of the iceberg. Eco-friendly businesses are quickly becoming industry frontrunners, and as more people become aware of our dire environmental situation, their popularity will only increase.

The…

During my time in college, I was introduced to the idea of social entrepreneurship — a type of entrepreneurship that focuses on developing solutions to social, cultural, or environmental issues.

My courses were filled with inspirational TED Talks and NPR interviews featuring people who were leveraging their skills to earn money doing something positive for others. Some of these successful entrepreneurs were even younger than me!

The more I learned about social entrepreneurship, the more I became set on becoming a social entrepreneur myself. …

Whether or not human society as a whole operates sustainably isn’t really a question — we know it’s unsustainable to the point of collapsing Earth’s natural systems and cycles.

As someone who is highly concerned with this fact, I spend a decent amount of time reading studies and articles related to sustainability and our environment.

One comment I often see floating around in online places is the statement “there is no such thing as ethical consumption under capitalism”. …

Here’s how to fix it.

Whenever I talk about the subject of sustainable websites, people often tilt their head in confusion while asking, “Do websites even produce carbon emissions?”.

We tend to think of the internet as being clean and immaterial, sort of like a cloud.

I personally opted to pursue entrepreneurship by way of creating a blog with virtual products rather than pursuing dropshipping or some other nauseatingly unsustainable venture for this very reason.

For a few weeks, I reveled in the idea of eventually replacing my full-time income with an “inherently sustainable” online business.

That dream came crashing…