Why this list of personal values are so flipping important for success
Customers have changed, it’s not just technology current global turmoil, there has been a values shift in societies attitudes towards globalisation, business, finance and consumerism.
My research undertaken in TomorrowToday’s InnoLab is revealing that values-focused businesses are the way of the future.
If you want your business and brand to be part of a new breed of talented companies and not to end up on the rust pile of corporate dinosaurs then your business needs to be built around connecting with people’s values.
The new world of work demands that companies focus their organisation around social and personal values and not just corporate values.
Corporate values are the old model traditionally involving trust, integrity, honesty and innovation. These values are now only the entry level requirements.
Personal values include:: Authenticity Achievement Adventure Autonomy Balance Beauty Boldness Compassion Challenge Citizenship Community Contribution Creativity Curiosity Determination Fairness Faith Fame Friendships Fun Growth Happiness Honesty Humour Influence Inner Harmony Kindness Learning Love Loyalty Meaningful Work Openness Optimism Peace Pleasure Poise Popularity Recognition Respect Responsibility Psychological Security Self-Respect Service Spirituality Stability Status Trustworthiness Wealth Wisdom .
Take your pick from this long list of powerful values.
Companies in the new world need to go deeper connecting with more far-reaching personal values. People seek relationships with companies; they want a place to be heard, a place to be appreciated and a place to connect. New social technologies are allowing us to build relationships with customers previously not possible.
Connecting on a personal values level can place you ahead of the competition in winning the hearts and minds of your customers. The bottom line is if you don’t align with society and you get out of step with value changes, then you’re going to destroy shareholder value.