hitRECord and Joseph Gordon-Levitt: Crowdsourcing Talent

He’s come a long way since the 3rd Rock From the Sun. You might notice he is everywhere: in every movie, TV appearances, the Internet. Joseph Gordon-Levitt is the “it” man of the hour.

Gordon-Levitt came into my radar, no, not just because he’s Robin (see The Dark Knight Rises) but because of a Wrap post that reminded us he once had a lull in his career. Yea, I didn’t believe it at first, either. Especially when there is a dedicated fan page calling him the coolest actor of 2014.

When you read the Wrap article, it shows what he did to get out of his funk. There is a good lesson in this man’s career for all of us.

We don’t have to be an A-list actor or Internet star to do some of the things he’s done. All of the tools and creativity are at our own fingertips. Just click on a new link and put in the right search tools and — whola! Your future is now.

Pay close attention to Gordon-Levitt’s hitRECord. It is a crowd-sourced production company he founded. Think of it as a free business plan to marketing and engagement and you don’t need a big budget, or any budget, to initiate it. He has produced an Internet TV show that utilizes on-stage material, pulls the audience into the production, culls his following for content creation, and every element distributes the end result at the same time it is live. That is interaction at its best. The Huffington Post calls it The Art of Collaboration.

It’s genius. Get the audience invested in your project by pulling them in as storytellers. And yes, they do get paid.

You have to admit, that’s as cool as Batman.

Originally published at transmedia-talk.blogspot.ca on August 16, 2016.

Debbie Elicksen is a virtual publicist, social media professional, writer, and marketing and transmedia strategist. You can connect with her on Facebook, Twitter, Google+, and LinkedIn. http://debbieelicksen.wix.com/debbieelicksen