Old School Transmedia
According to this Wikipedia post, spreadable storytelling (transmedia) stems back to the 1960s and may even go back to the beginning of literature.
Modern day storytellers tend to think of transmedia as a purely digital invention, but cross narratives have been well in play for decades.
I was thinking about this when I opened my box of Monkees paraphernalia. In it was a transmedia treasure trove: a Tiger Beat Monkees magazine, paperback and hardcover books, trading cards, a letter from the David Jones fan club, picture coins that came in a box of cereal, and plastic finger rings with faces of each of the Monkees. This went hand in hand with a television show I used to watch and the albums I collected.
The following are a handful of physical transmedia items from other projects:
Originally published at transmedia-talk.blogspot.ca on March 16, 2016.