Personalizing Your Business Through Videocasting

Never underestimate the power of visual communications.

The webcam is the single most powerful Internet tool you can use to personalize your business.

Most videos are not about polish and overt professionalism. They’re not about reading a script. The most popular videos are those that are organic, real, and show your human side, even if they are professionally edited.

That’s not to say you don’t prepare before you press record. You can have notes and cheat sheets. If you have more than one person in the screen, the more organic, the better. Conversations should be relaxed, engaged, and not canned.

The beauty of webcasting is your world is no longer local. You can connect with someone anywhere in the world, as long as there is Internet.

When Cynthia K. Seymour and I created Virtual Newsmakers, our goal was tobroadcast to every continent. We almost made it, so far. The only one missing is Antarctica — but we did connect with someone there to try and schedule a show with. We met face-to-face on camera with people from South Africa, Netherlands, Wales, Italy, Brazil, Australia, Iran, and so many more places.

The webcam is the new coffee shop. Whether it’s live or private, you are sitting across a “table” from the person you’re meeting with. You see their reactions to what your saying. It’s a personal discussion, even if the public can tune in to watch.

This is part of the new marketing. This is how you get people to see you. If they like the way you look, how you interact with people, you can increase your followers overnight.

People refer or do business with people they like.

Just do it already.

The first rule about videocasting is you have to get over yourself. Nobody cares if you don’t like your hair, if you’re not wearing makeup, if whatever … but do be somewhat presentable. You don’t know who is watching.

Being in a broadcast can begin to feel very comfortable. You still need to consider what you are saying. Check the locker room language outside the screen. Don’t rant on about politics, religion, or whatever might be used and held against you, unless that is what the broadcast is about.

The video is like your Facebook wall. Don’t post or share anything you wouldn’t want your client or boss to hear.

If your laptop or computer doesn’t have a built-in webcam, or if the webcam is kaput, go buy a cheap external webcam that might cost you anywhere from $20 to $35. It will do the job. Otherwise, you can easily broadcast from an app in your smartphone or tablet.

Don’t get hung up on view counts, either. Because we embed videos in blogs and across digital media platforms, the number of viewers read by the original host site do not count those external views. So you can have 12 views on YouTube, but if you have a good following in other venues, and you’ve tagged and titled the video well, you’ll never know if 12 or 1200 hit the play button. The number of views are not the purpose of the video. It’s what you say and who you are.

So what are some videocasting platforms you can use? There are tons. You can broadcast right into your device and upload it to YouTube (what I did with the video below).

There are numerous how-to videos and links you can search to learn how to broadcast. Some sites will let you can download the video file to your device, then upload to YouTube. Here are some popular platforms that are relatively easy to use in both Apple and Android:

  • Periscope
  • Blab
  • Vine
  • Facebook Live
  • Google Hangouts on Air

Before you jump into a platform, view a couple of them. Some of them will let you come on as a guest to test it out first. It’s not the end of the world if you mess up. That’s the beauty of organic; it makes you appear human.


Originally published at www.linkedin.com.