The Graveyard of Streaming Platforms Adds Vine to Its Members

I used Vine for a while and so have many of my friends. We didn’t become overnight sensations. We didn’t even get thousands of hits, but creating a compelling six-second video isn’t as easy as it looks.

That was the gist of the Vine streaming platform: six-second vignettes that were more than just pointing your smartphone at a bee on a flower.

I’ll admit, the most fun I’ve had on Vine was the ease at which I could open my feed to loop the Sidney the Cockatiel videos I had posted. He’s such an egotistical bird and loved to watch them and sing along. However, I wasn’t using the platform enough to warrant it taking up the megabyte space on my Samsung Tab 4, so I took it off. Those videos are still on Vine. I haven’t deleted my account, and I probably won’t. They will eventually disappear into cyberspace, along with all of my Blab, Spreecast, content, as Twitter discontinues the platform.

Live stream platforms come and go. The one constant is YouTube. Now that Google Hangouts have morphed into YouTube Livestream, YouTube is finding new ways to find original content and build up its stars. But no matter what other live streaming platforms show up, most users want to be able to download it and upload to YouTube.

Content is king, but ownership of your own content is your castle. That’s what YouTube does for you and many of the other platforms have failed — in the ability to download, thus own your own content.

That said, Vine was fun while it lasted. It introduced you to some very talented creators. For example, Nash Grier. He’s from North Carolina and his 12.8 million following on Vine have allowed him to move to Los Angeles and create a thriving business that helps brands kill it in digital media. Grier is 18 years old.

Shawn Mendes hails from Pickering, Ontario and used Vine to drop snippets of his songs. That helped him build a crazy successful music career that landed him a contract with Island Records. It has also won him Teen Choice Awards, a trip to the Junos, and this year, he is up for an American Music Award. His first single, “Life of the Party,” debuted number one on the Billboard 200. After three years of Vine and music awards, Mendes has already proved he is not just another one-hit wonder. He is 18 years old.

So while the graveyard of streaming video platforms gathers more real estate, what you do with it while it’s up is what matters.

Debbie Elicksen is a digital publicist, writer, and marketing and transmedia strategist. She helps companies and entrepreneurs learn how to reinvent, promote, and grow their business using the free tools readily available. She has over 20 years of direct media experience: TV, print, radio, and Internet; is a former sportswriter; and has written and published 13 books.

  • Published October 27, 2016 on LinkedIn