Transmedia Talk: Crowdsourcing Engagement

Before you build your transmedia platforms, it’s important to know where your audience lives and how many demographics you will be approaching.
 
 In using +Marvel Movies as an example, an audience can stretch over several generations. There is no one size fits all for demographics. Even though they may all come together for their love of Spiderman and Captain America, the interests and platforms of a 10 year old will differ largely from that of a teenager, from a twenty-something mom, to a 40-year-old professional, to a retired tradesman.
 
 Know where your audience “lives” and what they look for (how they want to be approached). Ask them to participate. I don’t mean “like my Facebook page.” That means dick squat. What milkshake does your Facebook have to bring all the people to your yard? Once they are there, do you ignore them? Also, when you do ask for their participation, don’t waste their time. Be brain-dead clear and concise.
 
 Here are a couple of tips from the Australia website www.8ms.com.

1. Most people want advertising to feel like a story or game (see every Super Bowl).
2. Most want brands to treat the real world like a platform.
3. Most feel more compelled to jump in if the activity is in real time.
4. Most of all the media people consume is screen-based.

For more, including a video citing concrete examples of how to engage, go to the original blog.