Paying the Price

Supposedly, today is a work day. But I decided to skip my classes earlier after waking up with a massive headache and little (if any) voice.

Four hours of pay thrown down the drain. Four hours spent for rest, nevertheless.

The past days have been draining physically, emotionally, and mentally. Too fast. My body has been trying to catch up with every thing that is happening. Emphasis on trying.

After sleeping off the morning, I proceeded to the errands and meeting I have planned for the day. There’s no sense in being idle, might as well maximize my day off from work. Taking a carpool from one city to another, only to rush back on a cab a few minutes later. Errands finished, few more hours before the meeting.

I decided to find a coffee shop and work while waiting for time to pass by. Decided to conserve my energy and headed to the nearest cafe — a Starbucks inside the mall. It was past 4PM, and I thought that people won’t flock to that branch until 6PM.

I was wrong.

The counters were filled with people ordering. Another crowd congregated around the order claiming area. What day is it? Is it payday yet?

Today is a Wednesday. A #StarbucksGrandeWednesday to be exact.

I barely see this branch packed at those hours. Well, until today.

Every #StarbucksGrandeWednesday, the coffee chain offers a particular (iced/frappuccino) grande (16oz) drink for a hundred pesos. For normal people, that is equivalent to two cups of coffee already. For Starbucks fans, that is like drinking juice or water. Today’s featured drink was Vanilla Latte.

Getting a grande drink for that price is a steal for most people. You can see it in the way the flock the stores. At least the illusion of being cheap is there. For the others, that’s already equivalent to two cups of coffee worth 50 pesos. Or ten sachets of their favorite instant coffee from the stores.

Cheap. Below the usual price of Starbucks coffee. So people flock. So people try to hoard. But is it really economical?

We see how people patronize #StarbucksGrandeWednesday because of the social norms they see. How people would normally take a photo of their coffee and post it on Instagram. How people would brag about purchasing coffee from that chain. How they find such promotions as sulit. I could go on and ramble along the way, but one question remains in my head:

How much are people willing to spend for them to earn followers?

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