
…ng, (“our fascination for pixels is almost over”, remember?) let’s use this as an opportunity to to stay ahead of the game and focus on the other side of UX that we often neglect: User Research Methods. After all, it’s useless to try to find the best design pattern for your product, if the feature you…
…igital products today relies on having a deep understanding of the user’s context, wants and needs. Adding new features to a product is becoming increasingly easier from a technological perspective, but doing so without proper research could mean making false assumptions about what people really care about.
…designers being given higher degrees of responsibility within more and more types of organizations. User experience is not a differentiator anymore; it’s a necessity. This means companies of all shapes and sizes will soon have at least one professional in charge of …