You’re spot on, and here’s one more tidbit to corroborate your theory that this is a parody. Look, Mr.Keller claims to be “Founder of Commando.io” — and that site is down at the moment (https://pbs.twimg.com/media/Cbi7EudUUAA3XNP.png:large). But what is that site supposed to be? It’s supposed to be a tool to help other people manage their sites. And it is down. Come on, this is a very well orchestrated parody.