My guess is that because of our various socio-developmental challenges across Africa, and the propensity of the tech startups try to cater to those challenges, they get a lot more love from investors who naturally will expect that the solutions would automatically yield the expected profit because of the prevailing need for it. As opposed to their counterparts in the media, who might be perceived as providing strictly entertainment value.
Kudos to you for using stats to point out the potential profit in investing in media, in addition to that I think the investors should be made to see the value companies like Helium Media provides that puts food on the table of the people and reward them for their efforts at creating content, so they’ll see not only the financial reward for themselves but also socio-developmental impact the media industry can also have in Africa.
Good write up and excitedly looking forward to seeing big things from you guys in the media space.
Peace!
