#HootChat on Twitter
I participated in the Hootsuite Twitter chat, called #HootChat. This chat was focused on the topic of social selling. There were 8 questions and the #HootChat guest was Koka Sexton. Koka Sexton works within the Social Selling department for Hootsuite and gave his insight to each of the questions presented during the chat.
“SocialSelling is not a game for the lazy. It’s work. But I promise there will be a bigger impact on your career & paycheck. Getting better isn’t about one thing. It’s a daily campaign that turns discipline into results. Become a resource for your industry. Help the people along the process. #hootchat #socialselling”
The first question was, “How do you define social selling?” (https://twitter.com/hootsuite/status/832320015160455168) From the start of the chat, there were about 21 participants, 28 retweets, and 38 likes. Almost everyone agreed that social selling is all about having a conversation with the audience and engaging them, and by doing this builds a community and persuades the audience to become consumers.
The second question was, “What are the main differences between social selling and social marketing?” (https://twitter.com/hootsuite/status/832321531338485760)The general response to this question was that selling only pertains to the product at hand, whereas marketing is about community and relationship building with the actual consumer. Although each of these characteristics can filter into each other (social selling also being about community and marketing also focusing on the product), generally this is the difference between the two. Koka Sexton provided a different perspective than the rest of the comments saying, “A2. Marketing has budget to target buyers with sponsored content. Salespeople use their networks to engage with the buyers. #hootchat” (https://twitter.com/kokasexton/status/832321920020262912) Instead of focusing on the way social selling/marketing affects the audience or consumer, he focuses on the method or mode in which the message actually gets to the audience/consumer.
Question 3 proposed, “Which social networks are best for social selling?” (https://twitter.com/hootsuite/status/832323134414000128) Seeing people’s differing responses, it can be agreed that it is whatever network your main audience is on. This is generally mainly Facebook, Twitter, LinkedIn, or Instagram.
Because there are still 5 more questions, and although each discussion was very helpful, I’ve narrowed down to two more questions that I found most insightful.
Question 5 was, “What social selling tactics should you keep in mind when engaging on social media?” (https://twitter.com/hootsuite/status/832327008797466624) The discussion that followed consisted of tips that seem simple and basic but that people forget most often. Participants commented that you should always be real and relatable with who you are communicating with. Presenting yourself in a sales pitch kind of way comes across as inauthentic and not one to be caring about the consumer. This was mentioned in many of the chat discussions, but building a community and relationship with your consumer/audience cannot be overstressed. I added that practicing how you come across or sound in text is very important when engaging on social media. Most of the communication will be done through writing and although it seems simple to talk to people through writing, things can easily be misinterpreted, including the tone.
For the final question in #HootChat, I wanted to mention question 7, “What is your best advice for social selling?” (https://twitter.com/hootsuite/status/832331001548398592) For this, I wanted to include Koka Sexton’s response, as he provided in 3 tweets. He stated, “SocialSelling is not a game for the lazy. It’s work. But I promise there will be a bigger impact on your career & paycheck. Getting better isn’t about one thing. It’s a daily campaign that turns discipline into results. Become a resource for your industry. Help the people along the process. #hootchat #socialselling” (https://twitter.com/kokasexton/status/832331657554206720, https://twitter.com/kokasexton/status/832331819647279104, https://twitter.com/kokasexton/status/832331950245310464)
Overall #HootChat was very enlightening to me and helped focus on direct tactics such as social selling and marketing. It was cool to hear from Koka Sexton who is an expert within these areas!