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Debora Utiyama
Debora Utiyama

Debora Utiyama

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Highlighted by Debora Utiyama

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From The McDonaldization of UX by Chris Kiess

…ry, create and maintain design systems to improve efficiency in product delivery, blah, blah, blah. While standardizing the work we do is not necessarily a bad thing, it can be when we allow little or no deviation — no autonomy, inhibiting creative exploration and approaches.

From Build customer empathy by listening to their stories by Demian Borba

Successful interviews draw out stories; and successful interviewers know how to ask questions without getting in the way of the story.

From Build customer empathy by listening to their stories by Demian Borba

Empathizing with your customers means understanding where they’re coming from, what their needs are, and where the pain points are. We are not looking for hard truths here — we’re seeking insights.

Claps from Debora Utiyama

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A comprehensive UX guide to project kickoffs

Arturo Ríos

The McDonaldization of UX

Chris Kiess

UI for Data Visualization

AMARO