The Fundamentals Of Mobile App Design: Avoid These Common UX Mistakes
With today’s mobile app market being so competitive, it is more important than it has ever been to stand out from the competition and utilize user experience (UX) design to create your own unique brand identity. Although a majority of companies recognize that mobile app UX is very valuable and the key driver for converting customers, they still frequently don’t understand how to strategically use UX design for delivering new value.
Many individuals view UV as visual design and interface, however, there is a lot more involved with it. The UX discipline has deep roots in testing and research. UX Designers have to balance independent research, innovation and trends, nice-to-haves, must-haves and so forth.
There are several common misperceptions about what UX is and precisely how it fits into the app development process that go into all of the misunderstandings about UX. In this article, we will be covering several common mobile app UX mistakes that you will want to avoid in order to maximize your business outcomes and please users. The following are the most common mistakes:
UX is only considered at the Start of the Development Process
UX takes ongoing effort. If you want to create an excellent experience, then you need to listen to your users, develop a thorough understanding of their likes and dislikes, and continue to iterate.
A good way of validating assumptions is through using your core set of users to test your mobile app. An MVP, Prototype, or Proof of Concept will help to ensure that your product concept is well received by users, which will increase the chances that your product launch will succeed. The most successful apps, like Snapchat, Dropbox, Airbnb and Uber all started out simple and then continued to iterate as they gained more information on what users wanted.
Failing To Connect With Your Users
A lasting impression is left by good UX. When it comes to forming a connection and providing users with meaning, many companies struggle with these things. Meaningful products resonate with the needs of users and align with their values as well as have personal significance. Numerous products that are available within the marketplace are usable and aesthetically pleasing but are lacking in meaning. How are you helping users achieve their goals? How are you connecting with them? Are you helping them feel like they are part of a community? What kind of impression are you leaving on users? It will mean the difference between your app being one that users delete and one that they return to again and again.
Designing For Yourself Instead Of Your Users
Quite often development teams will have strong opinions on a product. However, good UX designers know how to separate user preferences from their personal ones. It is very important for you to understand you are designing an app for users that have very specific wants and needs. You should practice a user-centric design approach through the whole development process in order to avoid the app evolving to suit the needs of the creators instead of the users.
Following Your Competitors Too Closely
Things that work really well for one company may not work very well for another. Rather than trying to imitate the competition, you should try to learn from them and then use that in combination with your own innovation to help create a competitive edge for yourself. Whenever you follow your competition too closely, you won’t be providing your users with anything new. With all of the thousands of apps that are available in the marketplace. You need to offer your users valuable, innovative and new features.
There is no cheat sheet for the development of mobile applications. There are definitely things you can draw inspiration from, but trends that work well for other companies might end up making your app outdated later on. What you should do instead is analyze why these trends are working. You can then apply the insight so that it suits your user and business needs. From this foundation you can build, customize and improve. In the end, research always makes a stronger experience, when it is customized to your platform and audience.
Providing Too Much Content To Your Users And Overwhelming Them
Content should be used to guide users through your app, and along the way provide value. Not everything needs to be crammed onto that first screen. This overloads users with too much information, and that in turn can frustrate them. Users love it when the mobile app design is interactive since they enjoy being able to discover things on their own.
However, don’t omit any important information in the process. Be intuitive and concise without being sparse. Use interactive elements, bold statements, questions or other things that will draw users in and invite them to engage and participate. Good content is a critical aspect of what goes into good UX. That is what developing an effective content strategy is so important.
Including Too Many Features
Instead of including too many features and elements, make sure you understand the strengths of your brand. When you go to a restaurant that has every kind of cuisine on its menu, it can be overwhelming. Although catering to everyone’s needs might seem beneficial, it makes things too disjointed and can call into question the ability of the restaurant to really specialize in the things they are really good at.
This is very relevant for brand identity as well. If everything is included on your app for all kinds of demographics, then you won’t end up pleasing anybody. Instead of getting users to be loyal to you, they will just get frustrated instead. This is very bad for your user retention and for how your brand is perceived also. Find what your unique value proposition is that will provide you with that competitive edge that you really need.
Companies build trust through providing consistent quality of the content, services and products that they provide. So stick with the things you are really good at.
The mistakes above can detail projects and prevent them from maximizing business outcomes. In addition, if you can learn how to avoid making these common UX mistakes, it encourages flexibility and you can break through the perceived limitations. Whenever you eliminate those barriers commonly imposed by these common UX mistakes, it will result in a much better end product that users will be delighted with.