This week I was teaching students all about networks. From our pre-pandemic memories, we could all tell stories of attending formal networking meet ups. From the ones which we’d vowed never to attend again, to those we didn’t want to leave. Good or bad they provided a learning experience. An opportunity for self-reflection. A chance to meet new people, on both a personal and business level, and expand our own network. Pre-pandemic, most networking we’d thought of as in-person, where we lived or worked.
Taking networking online is not easy. Replicating face to face networking online is hard — you…
A group of 25 PR industry leaders from the North East came together last week at the CIPR North East Strategic Communicators Forum to discuss and debate what we have learnt during the pandemic so far, share good ideas, consider how to enhance the value of communications to our organisations, and our region. The event also raised £100 for iprovision
Earlier this week I did a workshop in bricklaying — it was the first session in a short DIY course for women. When I signed up, I didn’t think for one minute I’d start comparing laying bricks to public relations — but I discovered that is exactly how my mind works.
This term nesma will be delivering all CIM and CIPR qualifications via interactive, live webinars to bring our popular classroom experience into your home — Here’s some advice from Deb Sharratt on making this work for you.
I’ve taught CIPR qualifications for nesma for a few years now. Helping to develop the skills and expertise of the region’s public relations professionals. These workshop sessions have always been classroom-based with the occasional telephone or skype tutorial to bring a student up to speed after missing a session or providing feedback on submissions.
In the nesma classroom, our students experience hands-on, structured…
Globally influencer marketing is a multi-billion pound industry. Its development is an evolution of media relations in a fragmented and increasingly digital media landscape.
By definition ‘Influencer Marketing’ is “the art and science of forming, or changing, a public’s opinions and behaviours via a third party online,” CIPR Influencer Marketing Panel.
Reputation, purpose and crisis
Over the past couple of years, influencer marketing has become a buzzword. Used effectively it is a strategic discipline which follows a detailed workflow methodology. It isn’t just about selling or pushing products. …
Earlier this month CIPR North East held an event for PR practitioners focusing on the discipline of media relations and pitching to broadcast media in particular.
Media relations is what many people, who don’t have a full understanding of the profession and industry, associate with public relations.
Public relations can be done very successfully without using media relations, yet media relations does not exist without PR. However as a discipline media relations remains, for many practitioners at all levels, an integral part of their PR activity, both pro-actively and re-actively.
Last week the first mayor of the North of Tyne Combined Authority in the uk was elected. Before the result was declared we already knew it would be a white male, but, regardless of their gender, age, race, background or political persuasion, how can we as PR people work with and influence Metro Mayors to benefit not only our organisations and clients but also our stakeholders and even more widely our regions.
Last week over 30 of the region’s senior strategic public relations professional, gathered cabinet-style, at Northern Counties in Newcastle to debate “How Regional Mayors and Brexit are Transforming…
How do you stay positive in an increasingly divided society? Society is important to me not only because it provides us with a system and a platform to work together, but with collective efforts, society, can hopefully improve living and social conditions for all. Well, that’s my dream for society anyway.
In this post, I’ve crowdsourced positive thinking tips to find out how bloggers manage to stay positive in an increasingly divided and negative society, and also take a look at how communication theory can help us through the negativity.
All too often society now seems so polarised. It can…
Last Friday afternoon I joined several students at Newcastle University (where I deliver some of their PR & Communication modules to both undergrads and postgrad students), to hear all about the strategy of open communication that the new owners of Sunderland Association Football Club have instilled at the northeast football club.
Charlie Methven, executive director and part owner of SAFC was joined by Steve Feekins, a digital editor for FIFA and Simon Rushworth, a former NUFC reporter to debate the issue and answer our questions at the event organised by Jonathan Ward.
Communication is ever changing and has changed so much since I started my career. There are now so many more people to communicate with and importantly, those people can also make a lot of noise, very easily. No matter how few of them there actually are.
So as Andrew Mitchell, Director of Strategic Communications and Policy, at Heathrow Airport said at a CIPR North East event last week for Strategic Communicators, “the best approach for any organisation is to be open and show that we are here to listen … and stay on the front foot by communicating with people”.