Years before I start as a UX designer, I started my martial art life and that was the best choice I ever made.

Let’s start at the very beginning. I was the kind of child that loved sports, but I was terrible at every single one I tried (and I tried a lot, from running to basketball, dance, volleyball, etc.). I was almost giving up on finding some activity I could enjoy and be at least okay playing it.

But, one day on my 14’s, passing by a gym I saw a poster with big bold letters saying “martial arts/training with swords/yoga”.

Training-with-swords.

For a 14 years old that was passionate about animes and mangas, that sounded simply a-m-a-z-i-n-g. So I told my…


Sempre admirei e acompanhei a trajetória do blog do Jovem Nerd e do seu e-commerce, a NerdStore, a qual começou com produtos principalmente autorais e vinculados aos conteúdos de podcasts e vídeos, que conseguiu expandir se tornando em loja virtual com temática nerd / geek.

O e-commerce sempre seguiu uma linha visual bem específica, baseado em tons de cinza escuro assim como as outras partes do site, mantendo a unidade visual da marca, sempre com artes bem trabalhadas de cada produto. A parte de hierarquia de informação era bem estruturada, fazendo o fluxo de uso ser simples e fácil.


Escalabilidade e agilidade de forma leve.

Que atire a primeira pedra quem nunca abriu uma demanda (no Jira, Trello, Monday…) e pensou “Depois eu escrevo a descrição”… Mas depois nunca mais escreveu e isso começou a se tornar um hábito. Ou então, nunca houve o hábito em si, e acaba com um ciclo quase que: Abre a demanda > coloca um título “explicativo” > vai tocando a demanda > ninguém sabe o que aconteceu ali > provável caos.

Quando cheguei aqui no time de UX da Senior, as nossas tasks eram pouquíssimo descritas ou nem tinham descrição, geralmente quem abria, já atuava na demanda. Funcionava…


A Netflix example of how we can help our user choices.

In my first article, I wrote about what is Decision Fatigue and what the UX / UI designers can do to minimize this. Also, I gave the example of Netflix because it fits so well on the decision fatigue field and after talking to Gabriel Minucci, we realized that we can make a whole case study based on this.

First things first: We all have struggled to chose what we are going to watch on Netflix. We stay on Netflix for minutes just staring at the screen or passing by all the infinity of possibilities of movies and series… And…


Give them the power of choice (but not too much)…

Did you ever went to buy a basic t-shirt and there are like 10 different colors, you thought “Well, I can buy the black one, but maybe it will be too hot… So maybe this navy one… Or this green? No, definitely the grey…” And you ended up buying a pair of socks, instead…

Or did you ever stayed on Netflix for minutes just staring at the screen or passing by all the infinity of possibilities of movies and series? And after all, finishing by watching for the 67º time another Friends episode?

Débora Martins

UX Designer that loves the product process, from problem discovery and strategy definition to the creation of interaction and visual design. Also, I’m an archer

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